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To balance the geometric circle-based system, hand-drawn doodles lines bring warmth and personality to the brand.Doodles help guide the viewer’s attention toward key messages, but do so in a way that feels playful rather than forceful.

Their irregular form create a natural contrast with the clean geometry of the layouts, adding energy without breaking the clarity of the system. Whether used sparingly to highlight a single word or more prominently to animate a composition, doodles communicates in a tone that invites.

To express balance between clarity and friendliness, we introduced a system built on circular shapes. Circles, half-circles and quarter-circles became the fundamental building blocks of the brand. Their versatility makes them suitable as backgrounds, photo masks, content containers or visual anchors that help organize information.

From social media to large-scale print, maintain the same clear and unified aesthetic.The visual language gains softness and continuity, creating a subtle metaphor for support and stability - values of the brand.

Web design is a embodiment of the brand’s promise: approachable, clear, supportive solutions for everyday life.
The layout is built on a modular component system, which allows each market to tailor pages while preserving the global brand structure and logic.

The grid adapts to mobile and desktop seamlessly, with the same brand voice and recognizable visual rhythm. Icons and micro-animations maintain the sense of dynamism established in the identity system: circles animate in, doodle lines draw over key words, shapes morph to reveal information.

The web becomes a seamless extension of the visual identity, bridging brand promise to user action, all under one global roof.