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Hearts Pub: Play & Drink
Gaming Pub

Hearts Pub is the first gaming pub in Gliwice created by a gamer for gamers. Located near the academic complex, it is a place where, away from the hustle and bustle, you can meet with friends, have a good beer and play a board or video console game.

The basic goal of this project was to respond to dualistic characters of the brand. On the one hand, Hearts Pub is a traditional pub in the most literal and classic sense. On the other hand, equally important, it's a gaming pub. The main intention was to merge these two contrasting ideas to create a coherent and consistent visual language.

Info
2021
Poland
Project
Concept
Strategy
Art Direction
Graphic Design
Motion
Editorial Design
Iconography
Scope
Art Direction
Naming
Strategy
Logo
Visual Identity System
Print
Web Design
Illustration
Animation
Visual language:

It's not a gaming pub that looks like a traditional pub. It's not a traditional pub that looks like a gaming pub. It's both. The visual identity of this brand is a unified concept. The viewer will experience both parts simultaneously. When you think about pixels, glitches, old games, new games... and when you think about traditional pubs, beer, dark wood, warm interiors, there is obviously a big contrast. Our journey was showing that, in this case, they can live together and coexist.

Team
Michał Markiewicz: Art Direction, Graphic Design;
Kasia Olejarczyk: Illustration;
Kamila Figura: Web Design;
Sebastian Wojdakowski: Web Development;
Justyna Niwińska: Project Photoshoot.

Jan Adryański

Owner of Hearts Pub

Studio designed an Identity for our Gaming Pub located in Gliwice. It came out great, along the way the identification still won an award, and every time customers pay attention to how great it looks. It's worth approaching the subject professionally at the beginning, so that we don't have to deal with it when our business starts to grow dynamically.

Latest work