The visual language consists of reduced and simple elements, from typography, to a reduced color palette, minimalist icons, and finally a simple symbol. What provides uniqueness here is the dynamics and changeability of the arrangement and relationships of these elements in the system. The symbol "floats" across the grid in various compositions. Based on strict system assumptions and precise layout grid, we build increasingly engaging and surprising variations of compositions.
Thanks to simple forms, we also have the possibility of a smooth transition from 2D to 3D, thereby communicating the key moment in design when the project becomes a reality. Spatial thinking, form play and the vision characteristic of the brand owners become clear.
Last but not least, the visual language (color, typography and form) is also a strong reference and tribute to modernism and the Bauhaus ideas, which laid the foundations for contemporary architecture.